Privacy Policy

Last Updated: April 5, 2026

The Taylor Team at Berkshire Hathaway HomeServices New Mexico Properties ("we," "us," or "our") operates the website taylormadeabq.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our Site, use our AI-powered Home Concierge, submit forms, subscribe to communications, or otherwise interact with our services.

By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use our Site.

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide when you interact with our Site, including but not limited to:

• •Contact information: Full name, email address, phone number
• •Property preferences: Property address, desired neighborhoods, budget range, property type preferences, buying or selling timeline
• •AI Concierge chat transcripts: Messages exchanged with our AI-powered Home Concierge, including property questions, neighborhood inquiries, and related conversation content
• •Home valuation requests: Property address, property details, and estimated value inquiries
• •Newsletter subscriptions: Email address and communication preferences
• •Neighborhood quiz responses: Lifestyle preferences, neighborhood interests, and quiz answers

1.2 Information Collected Automatically

When you access our Site, we automatically collect certain information, including:

• •Device and browser information: IP address, browser type and version, operating system, device type, screen resolution
• •Usage data: Pages visited, time spent on pages, click patterns, scroll depth, and navigation paths
• •Referral information: Referring URLs, landing page URLs, and exit pages
• •Marketing attribution: UTM parameters (source, medium, campaign, term, content), landing page identifiers, and campaign tracking data
• •Engagement events: Form interactions, AI Concierge conversations initiated, property inquiries, and content engagement metrics
• •Cookies and similar technologies: As described in Section 5 below

2. How We Collect Information

We collect information through the following methods:

• •Contact forms: When you submit our general contact form, home valuation request, or other inquiry forms
• •AI Home Concierge: When you interact with our AI-powered chat assistant, which captures conversation content and lead information
• •Newsletter and email subscriptions: When you subscribe to our email updates, market reports, or drip campaign sequences
• •Exit intent interactions: When you interact with pop-up forms displayed as you navigate away from the Site
• •Neighborhood quizzes: When you complete interactive quizzes to discover recommended neighborhoods
• •Cookies and analytics: Automatically through browser cookies, web beacons, and similar tracking technologies
• •SMS opt-in: When you consent to receive text messages through our website forms or verbal confirmation

3. How We Use Your Information

We use the information we collect for the following purposes:

• •Real estate services: To connect you with licensed real estate agents, facilitate property searches, provide home valuations, and assist with buying or selling transactions
• •Lead nurturing: To follow up on your inquiries, send relevant property matches, and provide personalized real estate information
• •Drip email campaigns: To send automated email sequences with market updates, property alerts, neighborhood guides, and educational content based on your interests and stage in the real estate process
• •Agent follow-up: To enable our licensed agents (Katey Taylor and Ashley Duran) to contact you regarding your real estate needs
• •Property matching: To match you with relevant listings based on your stated preferences, budget, and neighborhood interests
• •Market updates: To provide you with local market data, price trends, and neighborhood reports
• •SMS communications: To send property alerts, appointment confirmations, and time-sensitive updates, subject to your consent and our SMS Terms
• •Site improvement: To analyze usage patterns, improve our Site functionality, and enhance the user experience
• •Marketing attribution: To measure the effectiveness of our advertising campaigns and optimize our marketing efforts
• •Legal compliance: To comply with applicable laws, regulations, and legal processes

4. Third-Party Services

We use the following third-party services to operate our Site and provide our services. Each of these providers has their own privacy policies governing the use of your information:

• •Supabase: Database hosting and storage for lead information, conversation transcripts, and engagement data. Data is stored securely in Supabase's cloud infrastructure.
• •Vercel: Website hosting and deployment platform. Vercel may collect server logs including IP addresses and request data.
• •Resend: Email delivery service used for transactional emails, newsletter distribution, and drip campaign delivery. Your email address and name are shared with Resend to facilitate email communications.
• •Telnyx: SMS/text messaging provider used for sending property alerts, appointment confirmations, and agent follow-up messages. Your phone number is shared with Telnyx to deliver text messages.
• •Anthropic (Claude): AI language model provider powering our Home Concierge chat feature. Conversation content is processed by Anthropic's Claude AI to generate responses. Please review Anthropic's privacy policy for information on how conversation data is handled.
• •Ideogram: AI image generation service used for creating visual content on our Site, including blog post images and marketing materials.
• •Facebook/Meta (Graph API): Used for social media integration and advertising. If you interact with our Facebook presence, Meta's data practices apply.
• •Google Maps: Used for displaying property locations, neighborhood maps, and providing directions to our office. Google's privacy policy governs data collected through Google Maps embeds.

We do not sell your personal information to any third party. We share information with third-party service providers only as necessary to provide the services described above.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. The types of cookies we use include:

• •Essential cookies: Required for basic Site functionality, including session management and security features.
• •Analytics cookies: Used to understand how visitors interact with our Site, including pages visited, time on site, and navigation paths.
• •Marketing attribution cookies: Used to track UTM parameters, campaign sources, and referral URLs to measure advertising effectiveness.
• •Preference cookies: Used to remember your choices, such as exit intent popup dismissals and form pre-fill data.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our Site.

6. SMS/Text Messaging

If you opt in to receive SMS/text messages from us, we will use your phone number to send property alerts, market updates, appointment confirmations, and agent follow-up messages. Your phone number and SMS consent status are stored in our database.

We do not share, sell, or rent your phone number or SMS opt-in data with any third parties for their marketing purposes. Your phone number is shared only with our SMS delivery provider (Telnyx) for the sole purpose of delivering messages you have consented to receive.

For complete details about our text messaging practices, including how to opt out, please review our SMS/Text Messaging Terms.

7. AI-Powered Services Disclosure

Our Site features an AI-powered Home Concierge chat assistant. In accordance with FTC guidelines on AI-generated content disclosure, we want you to be aware of the following:

• •The Home Concierge is powered by artificial intelligence (specifically, Anthropic's Claude AI) and is not a licensed real estate agent, attorney, financial advisor, or tax professional.
• •Conversations with the AI Concierge are recorded, stored in our database, and may be reviewed by our team to improve service quality and follow up on your inquiries.
• •Conversation data is processed by Anthropic's servers to generate AI responses. Anthropic's data handling practices apply to this processing.
• •AI-generated responses may contain inaccuracies. All property information, market data, and recommendations provided by the AI should be verified with a licensed real estate professional.
• •Some visual content on our Site, including blog post images and marketing graphics, may be generated using AI image generation tools (Ideogram).

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• •Lead and contact data: Retained for up to 3 years from your last interaction with us, or until you request deletion.
• •AI Concierge transcripts: Retained for up to 2 years from the conversation date, or until you request deletion.
• •Engagement and analytics data: Retained for up to 2 years.
• •Email subscription data: Retained until you unsubscribe or request deletion.
• •Transaction-related records: Retained as required by New Mexico real estate regulations and applicable tax laws (typically 7 years).

9. Your Rights

You have the following rights regarding your personal information:

• •Right to access: You may request a copy of the personal information we hold about you.
• •Right to correction: You may request that we correct any inaccurate or incomplete personal information.
• •Right to deletion: You may request that we delete your personal information, subject to certain legal exceptions (such as record retention requirements under New Mexico real estate law).
• •Right to opt out of communications: You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email, or opt out of SMS by replying STOP to any text message.
• •Right to request information about data sharing: You may request information about what personal data we have shared with third parties.

To exercise any of these rights, please contact us using the information provided in Section 15 below. We will respond to your request within 30 days.

10. Children's Privacy (COPPA)

Our Site and services are not directed to children under the age of 13. We do not knowingly collect, use, or disclose personal information from children under 13 years of age, in compliance with the Children's Online Privacy Protection Act (COPPA).

If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at team@taylormadeabq.com.

11. New Mexico Residents

We are committed to compliance with the New Mexico Unfair Practices Act (NMSA 1978, Sections 57-12-1 through 57-12-26). We do not engage in unfair, deceptive, or unconscionable trade practices in connection with the collection, use, or disclosure of your personal information.

Our real estate services are provided in compliance with the New Mexico Real Estate Commission licensing requirements (NMSA 1978, Sections 61-29-1 et seq.). Our agents, Katey Taylor and Ashley Duran, are licensed by the New Mexico Real Estate Commission to conduct real estate business in the State of New Mexico.

If you believe we have engaged in any unfair or deceptive practice regarding your personal information, you may file a complaint with the New Mexico Attorney General's Office, Consumer Protection Division:

12. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). While our primary business operations are in New Mexico, we respect the rights of California residents who may interact with our Site.

California residents may have the right to: (1) know what personal information is being collected; (2) know whether personal information is sold or disclosed and to whom; (3) say no to the sale of personal information; (4) access their personal information; (5) equal service and price, even after exercising privacy rights; and (6) request deletion of personal information.

We do not sell personal information as defined by the CCPA. To exercise any rights you may have as a California resident, please contact us using the information in Section 15.

13. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), secure database access controls, and regular security reviews.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For privacy-related requests (access, correction, or deletion of your data), please email us at team@taylormadeabq.com with the subject line "Privacy Request." We will respond within 30 days of receiving your request.